About Us

Reminiscence Therapy for anxiety reduction, delivered digitally

Dthera Science is a publicly-traded Digital Therapeutics company based in San Diego that is working to improve Quality of Life (QoL) and reduce anxiety in residents with Alzheimer’s, Dementia, and isolation.

Meet the team

Edward Cox


Edward Cox has been the Chief Executive Officer and Chairman of the Board of Dthera Sciences since September 2016. Previously, he was Chairman and Chief Executive Officer of EveryStory, which merged with Dthera Sciences. Prior to EveryStory, he was an Executive Officer at Apricus Biosciences, a NASDAQ listed pharmaceutical company. In the 5 years he was at Apricus, he led Commercial Development, Business Development, Investor Relations, and Corporate Development. Mr. Cox served as the President and Director of Bio-Quant, Inc. from January 2007 until Bio-Quant’s merger with NexMed, Inc., which was renamed Apricus Biosciences. Prior to late 2009, Mr. Cox served as an executive or board member of both public and private companies in the areas of Healthcare, Life Science, Technology and Resources. Mr. Cox holds a Master of Science in Management degree from the Warrington College of Business Administration at the University of Florida.

Dave Keene


David Keene was appointed as Dthera’s Chief Technology Officer and a member of Dthera’s Board of Directors in connection with the EveryStory Transaction. Mr. Keene, the founder of EveryStory and a member of EveryStory’s Board of Directors, is a veteran of the video game industry who has specialized in commerce and content delivery. Prior to founding EveryStory, from 2010 to 2013, Mr. Keene served as Chief Architect – Commerce Platform for Trion Worlds, Inc. (fka Trion World Networks, Inc.). At Trion, Mr. Keene led a group of senior engineers through the design and architecture process to create an innovative, world class commerce platform. Mr. Keene also created a high capability MTX platform that supported complex promotions, asymmetrical subscriptions, multiple game-specific currencies and robust reporting. While at Trion Mr. Keene also had direct management responsibility over the quality assurance engineering team that created a third party order testing platform (custom DSL) for fully automated testing on all development. Prior to Trion, from 2006 to 2010, Mr. Keene served as Senior Architect – PlayStation Network for Sony Network Entertainment (“SNE”). While at SNE, Mr. Keene managed integrations with multiple SNE global partner groups, added search to the PlayStation Network (“PSN”) through soir/lucene, implemented an innovative recommendation system that avoided IP risk exposure. Mr. Keene also defined and led development guidance for the VERSA API, a RESTful api for next-gen PSN products and the Sony Qriosity video service. Prior to SNE, from 2004 to 2006, Mr. Keene served as a Senior Engineer at Sony Online Entertainment, where he worked supported the launch of several massively multiplayer online games (“MMOs”) including EverQuest II. Prior to that, from 2001 to 2004, Mr. Keene served as an independent software consultant and as a Senior Database Engineer for Shea Homes, a California-based home builder.

Martyn Christian Gross

Executive Advisor

Previous to joining Dthera, Gross was Founder, CEO and President of Skylit Medical (now Clarify Medical).  As Founder, Gross raised $7M in seed capital, developed prototypes and led product development through FDA filing.  Gross was awarded the inaugural 2016 Biocom Catalyst award for life science leaders under 40, as well as the OurCity San Diego 2016 Most Influential Innovator. Previously, Gross spun out a corporate subsidiary of a website that led to 4x greater profitability, a strategic partnership with a Fortune 500 company, and an eventual acquisition. Gross received his MBA from Rady School of Management, UC San Diego.  He serves on the Board of the San Diego Cultural Arts Alliance.


Yevgeniy Kostikov

Director of Product and Corporate Development

Geno Kostikov was the first employee to join EveryStory after its inception in 2015. Before the acquisition of EveryStory by Dthera Sciences, Geno contributed in several roles within the company including business operations, social media marketing, product design, corporate development, and fundraising.

He meaningfully impacted EveryStory’s acquisition and after its completion, he was named Director of Product and Corporate Development at Dthera Sciences. He now works closely with CEO Edward Cox in fundraising and investor relations as well as on improving and developing the company’s suite of digital therapeutic products including, ReminX, Dthera’s flagship product designed to reduce anxiety and improve quality of life in individuals diagnosed with early and mid-stage Alzheimer’s and Dementia.

Geno graduated from San Diego State University in 2014 with a Bachelors Degree in Finance. Prior to joining the Company, he spent time with Bank of America Merrill Lynch in the wealth management division and Delaware North – San Diego Padres assisting with a large-scale renovation of PetCo Park.


Larry Morgan

Board of Directors

Larry Morgan was appointed to Dthera’s Board of Directors in connection with the closing of the EveryStory Transaction. Mr. Morgan recently joined the EveryStory board of directors, and is a top-flight executive with over 25 years of global experience in the telecom, IT services, enterprise restructuring, and consulting industries. Mr. Morgan is currently President and CEO of The Noble Group, a consulting firm that advises early stage companies on growth strategies and advises the managements of seasoned companies regarding exit strategies. Mr. Morgan is also an active investor with Vertical Venture Partners, Tech Coast Angels and OurCrowd. From 2010 to 2013, Mr. Morgan served as Executive Director of San Diego Data Processing Corporation and led a restructuring that resulted in annual savings in excess of $11 million to the City of San Diego. Prior to that, from 2007 to 2009, Mr. Morgan served as a Managing Director of Macquarie Telecom, where he led the turnaround of the international hosting, voice and data outsourcing division and led the sale of the resulting profitable business. In addition to domestic postings, during his tenure with Macquarie, Mr. Morgan had postings in Australia and Singapore, Prior to Macquarie, from 2005 to 2006, Mr. Morgan served as President and CEO of Virtela Communications, spearheading the turnaround that resulted in the the foundation for Virtela’s eventual sale for over $500 million. Prior to Virtela, from 1991 to 2005, Mr. Morgan had several executive positions of increasing responsibility with Infonet Services Corporation, and last served as Corporate Vice President and General Manager. During his tenure with Infonet, Mr. Morgan led Infonet’s business in Europe, the Middle East and Africa, was responsible for all IP, outsourcing and cloud computing products, expansion into India, network coverage in 61 countries, and was a member of the executive due diligence and transition team in connection with the company’s sale to British Telecom for $965 million. Also during his tenure with Infonet, Mr. Morgan had international postings in The Netherlands and Singapore. Mr. Morgan holds both a B.S. degree (Mathematics and Education) and an M.A. degree (Administration) from Villanova University.

Bill Kuncz

Strategic Advisor

Bill Kuncz served as the Chief Financial Advisor for EveryStory in 2015 and 2016 and has continued to advise Dthera Sciences on Financial and strategic items since Sept 2016. Mr Kuncz is a results-oriented financial and operations executive with over 18 years of successful CFO leadership experience in both launching start-ups to achieve market proven success and building profitable high growth companies in technology, wireless, direct to consumer goods, international engineering services, manufacturing and semiconductors. In April 2016 Bill joined Everyone Counts, the global technology leader in election modernization, as Chief Financial Officer and VP of Finance and Administration. Previously he served as CFO, Vice President of Finance, and Secretary of GreatCall from December 2006 until August 2015. GreatCall is the creator of the Jitterbug cell phone, a simple mobile device aimed at senior citizens. When he joined, GreatCall had fewer than 20 employees, was just going to market and had yet to obtain outside financing. His leadership contributions helped produce 34 consecutive quarters of growth in revenue and gross margin, most recent annual revenue of over $230M, and an organization size of over 1,000 employees. He was the winner of the 2009 San Diego CFO of the Year Award in the Small to Medium Business category. Prior to that he served as CFO, Vice President and Secretary of Vertical Circuits, Inc., a global supplier of semiconductor and electronic products and services to worldwide commercial, aerospace and military customers, where he managed all aspects of the company’s financial, legal and administrative functions. Mr. Kuncz also held senior positions in financial and operations management at PMC-Sierra Corporation, a publicly traded semiconductor manufacturer. Prior to joining PMC-Sierra, he held investment management positions at Paine Webber and Merrill Lynch. Mr. Kuncz holds an MBA from Santa Clara University, and a Bachelor of Economics from the University of Michigan.

Don Sapaugh

Strategic Advisor

Don Sapaugh acts as the lead strategic advisor in the senior living space for Dthera Sciences since September 2016. Mr. Sapaugh has nearly of 40 years of healthcare experience, and is currently the Founder, President and Chief Executive Officer of TrinityCare Senior Living, established in January 2000 which provides specialized senior living options in a residential setting with 340 beds in 3 states. TrinityCare was recently purchased by CHG Senior Living in 2016, and he serves as the President/Chief Executive Officer, where they own and manage nearly 1,000 units for senior living. He also provides consultation services to Canterbury Healthcare to help restore the health of patients, assist providers with affordable healthcare options, and satisfy the challenging needs of payers. Prior to TrinityCare, Mr. Sapaugh, from 1978 until 1986 served in various financial management positions and as a Chief Financial Officer in five different general acute care and psychiatric hospitals with Hospital Corporation of America (HCA). From May 1986 to May 1996 Mr. Sapaugh served as the Chief Executive Officer of Rapha Treatment Centers, of one of the largest specialty psychiatric management companies in the United States, which had management contracts with 49 hospitals in 18 states, and provided care for nearly 500,000 patients. In 1996, he then founded PremierCare, a geriatric management company devoted to seniors to avoid costly inpatient hospitalization, and partnered with over ten hospitals in six states, this company later developed over 25 management agreements and inpatient programs. Mr. Sapaugh has an extensive background in development, acquisitions, and mergers. In 2011, Mr. Sapaugh led the merger of TrinityCare with a Hospital System which owned hospitals, ambulatory surgical centers, and multiple hospital outpatient departments which produced in 2012 nearly $30mm in EBITDA, and several hundred million dollars in market capitalization. He also has public company experience where he served as Chairman and Chief Executive Officer, as well as a consultant and board member to many public companies. His is a published author, inventor, and often speaker to many public and private companies on issues surrounding healthcare and senior care.